|Canto 4: Creation of the Fourth Order||Chapter 14: The Story of King Vena|
Bhaktivedanta VedaBase: Śrīmad Bhāgavatam 4.14.24
avajānanty amī mūḍhā
nānuvindanti te bhadram
iha loke paratra ca
avajānanti — disrespect; amī — those (who); mūḍhāḥ — being ignorant; nṛpa-rūpiṇam — in the form of the king; īśvaram — the Personality of Godhead; na — not; anuvindanti — experience; te — they; bhadram — happiness; iha — in this; loke — world; paratra — after death; ca — also.
Those who, out of gross ignorance, do not worship the king, who is actually the Supreme Personality of Godhead, experience happiness neither in this world nor in the world after death.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness