|Canto 4: Creation of the Fourth Order||Chapter 23: Mahārāja Pṛthu's Going Back Home|
Bhaktivedanta VedaBase: Śrīmad Bhāgavatam 4.23.34
mūrkho bhavati paṇḍitaḥ
idaḿ svasty-ayanaḿ puḿsām
aspaṣṭa-kīrtiḥ — unmanifested reputation; su-yaśāḥ — very famous; mūrkhaḥ — illiterate; bhavati — becomes; paṇḍitaḥ — learned; idam — this; svasti-ayanam — auspiciousness; puḿsām — of the men; amańgalya — inauspiciousness; nivāraṇam — prohibiting.
Also, one who hears this narration three times will become very reputable if he is not recognized in society, and he will become a great scholar if he is illiterate. In other words, hearing of the narrations of Pṛthu Mahārāja is so auspicious that it drives away all bad luck.
In the material world, everyone wants some profit, some adoration and some reputation. By associating in different ways with the Supreme Personality of godhead or His devotee, one can very easily become opulent in every respect. Even if one is not known or recognized by society, he becomes very famous and important if he takes to devotional service and preaching. As far as education is concerned, one can become recognized in society as a great learned scholar simply by hearing Śrīmad-Bhāgavatam and Bhagavad-gītā, wherein the pastimes of the Lord and His devotees are described. This material world is full of dangers at every step, but a devotee has no fear because devotional service is so auspicious that it automatically counteracts all kinds of bad luck. Since hearing about Pṛthu Mahārāja is one of the items of devotional service (śravaṇam), naturally hearing about him brings all good fortune.
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His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda, Founder Ācārya of the International Society for Krishna Consciousness